PA&D Excels at:

brand icon

BIG PICTURE

Positioning

Branding & Rebranding

Tagline Development

Campaign Development

Social Integration

Guerilla Marketing

Naming

web icon

DIGITAL & Design

Website Design

Banners

eMail Marketing

Content Copywriting

Logo Development & Design

Corporate Identity

Brand Guidelines

Packaging

print icon

TRADITIONAL

Concept & Copy

Magazine

Newspaper

Outdoor

Window Posters

P.O.P.

Collateral

broadcast icon

BROADCAST

Concept & Copy

Television Commercials

Radio Spots

Video Development

Broadcast Production

Video Graphics

THE PA&D PROCESS

PA&D Production Process

The PA&D Process was developed over a 30 year period, working for some of the largest agency in the country, on some of the biggest accounts in the world. Taking what we learned and applying it to any size agency model on all types of client markets; local, regional, or national, we've created a programmatic approach to planning for our clients, looking to build a communications road map that will take us through a six to twelve-month period, ensuring that we have adequate resources to cover all initiatives throughout the year — or the week. Of course, this does not mean that we don’t monitor and tweak programs as we move forward, nor that we're unable to respond to topical opportunities as they arise. It simply means that we have a program foundation in place against which to assess and evaluate those options as they become available.

We have a well articulated process for moving work through the shop, built on an interactive and iterative system of checks and balances and honed from 30 years of experience in advertising and design. This means that we move through a concepting to production cycle together, coming to agreement on each level before moving on to the next. It is fast and efficient and lets us all concentrate on producing the best work possible.

Our costs are extremely competitive and our methods for compensation quite flexible. Most of our clients prefer to work under a project basis or monthly fee which covers all PA&D time. If applicable, that fee is then rebated against earned media commissions. Outside costs are billed at cost plus 20% and all costs are estimated and approved in advance.

The PA&D Process is simple, yet it allows us to deliver the highest level of service and the best work to our clients possible, in exchange for fair and reasonable compensation.

  • PRSA Awards

    The PRSA's public relations awards, including the Silver Anvil Award, honor the best public relations, media relations & corporate communications programs nationally.


    2013 - Jeffrey Scott Agency - 1 Silver Anvil - Fresno, CA

  • The Belding Awards

    In 1967, the Advertising Club of Los Angeles instituted the annual Don Belding Award for Outstanding Creativity to commemorate his significant contributions to advertising in the West.


    1982 - Dailey & Associates - 1 Bowl - Los Angeles, CA

    1984 - Pitzer Advertising & Design - 3 Bowls - Los Angeles, CA

  • The Addy Awards

    The ADDYs are the advertising industry's largest and most representative competition, attracting over 40,000 entries every year from local AAF Club (Ad Club) competitions.


    2001 - Pitzer Advertising & Design - 2 Gold - Sacramento, CA

    2008 - E.B. Lane - 4 Gold, 6 Silver - Phoenix, AZ

    2012 - Catalyst Marketing Co. - 4 Gold, 9 Silver - Fresno, CA

    2013 - Pitzer Advertising & Design - 1 Gold - Fresno, CA

  • The Telly Awards

    The Telly Awards are the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.


    2005 - E.B. Lane - 11 Gold - Phoenix, AZ

    2006 - E.B. Lane - 2 Gold - Phoenix, AZ

    2013 - Catalyst Marketing Co. - 1 Gold - Fresno, CA

  • The LULU Awards

    Originally created to acknowledge the contributions of women in advertising, the advertising awards show was later opened to all those working in the advertising business of the 13 Western States.


    1988 - Hakuhodo - 4 Gold, 6 Silver - Los Angeles, CA

    1989 - Hakuhodo - 4 Gold, 4 Silver - Los Angeles, CA

    1993 - Evans, Hardy + Young - 1 Gold - Santa Barbara, CA

DNA

I've been in the ad biz for 30 plus years and I still have more fun as an Executive Creative Director than a working ad guy should have. After all, it's still called "work". But it's how I work that's always made my creative stand out. It starts with the fact that I come from a family of working artists. So it's in my DNA. My parents met at J. Walter Thompson in Detroit so they didn't disown me when I said I wanted to go into advertising.

My Mom went on to write 27 cookbooks and appeared on Phil Donahue's show twice before she retired. Both my aunts are working fine artists who've taught, shown and have been collected nationally and internationally for decades. One uncle is a highly respected sculptor and another opened his animation studio where he created Elsie the Cow for the Borden Dairy Company before his studio was acquired by Hanna Barbera. So growing up, I got brushes, paint and canvas every Christmas and birthday. I won my first art competition in 3rd grade. My first architectural competition as a sophomore in high school and my first art scholarship as a senior. I won my first Belding Bowl shortly after after leaving Art Center College of Design and joining Dailey & Associates on the Honda Motorcycle account. But the coolest thing of all, was that I created three complete, hand drawn type fonts and had them published before the introduction of the MacPlus or the creation of Quark or InDesign.

People have told me over the years that we are not here to create art in this business. Unfortunately those people never realized that how and what we create "is" an art. In spite of the technological advances over time by companies like Apple and Adobe, what we do as art directors and designers still can't be duplicated by software and computers. And regardless of the countless evolutions in how we communicate or the spontaneous revolutions in the speed and reach of those abilities, clients still crave great ideas and ad agencies and design firms strive to generate them.

If you knew me, you'd know that how I work is all about the "work". My job is to take the strange and make it seem familiar. Or, to take the familiar and make it seem truly unique. That's not B.S. or some turn of phrase by an ad guy. It's the reason my creative product is memorable. It's the reason I can, and have taken big accounts away from big agencies. Because in the end, it all comes down to three things; who can create the best "concept", how cost effectively can the "idea" be executed, and does the food imagery make people "hungry"?

Team

If you cut me, I'll probably bleed catchup. I also love what I do and I grew up doing it. So in this era of "turn and burn" marketing assignments, when it comes to creating "trial", I'm fully tested. Creating "drive-thru" traffic? I'm completely driven. Want something unique for breakfast, lunch or dinner promotions? I'm ready to cook. If you can't tell by now, my passion is the food and beverage category and right now, I'd love the opportunity to work with you!

img
Me

Awarding-winning
Art Director

img
Myself

Awarding-winning
Copywriter

img
I

Awarding-winning
Designer

img
Michael Pitzer

Not really into awards
I just keep winning 'em

Life is too short not to do what you love.
And if you're lucky enough to do it for people who
respect and appreciate your passion, talents, and insights,
then it's really hard to call what you do work!

— Michael Pitzer

Food & Beverage

DelTaco logo
Jack-in-the-Box logo
Naugles logo
Original Tommy's logo
Big Boy logo
Crab Shack logo
Ferroni's logo
jojos logo
COCO's logo
Tibbie's Music Hall logo
Charley Brown's logo
Reuben's logo
Wright's logo
Keystone Ranch logo
Elbow Room logo
El Torito logo
Casa Gallardo logo
Godfather's Pizza logo
HoneyBaked Ham logo
Winchell's logo
Ready Pac logo
Mori-Nu logo
Almaden logo
Frog's Pond logo
Gotta Luv Java logo
Brew Masters logo
Recovery X logo
Vittel Grande Source logo
O Premium Waters logo
Sapporo logo
Dos Equis logo
Goldfields Cafe logo
Noodle Bar logo
Mountain Feast logo
Eagles Landing logo
Seven Sisters logo
Biltmore Grill & Patio logo



Casinos & Gaming

The Mill Casino logo
Clearwater River Casino & Lodge logo
Golden Acorn Casino logo
Black Oak Casino logo
Table Mountain Casino logo
Casino Arizona logo
Gold Country Casino & Hotel logo
Chukchansi Gold Resort & Casino logo
PowerBall logo
Arizona Lottery Scratchers logo
California Lottery logo
Arizona Lottery logo
Kansas Lottery logo
Health & Wealth Raffle logo



Builders & Developers

RED Developement logo
McCaffrey Homes logo
DMB logo
Richmond American logo
Quantum Builders logo
Buckeye Arizona logo
Granville Homes logo



Travel & Tourism

Phoenix Convention Center logo
Yoemite Mariposa CTB logo
Phoenix CVB logo
Santa Barbara CVB logo
Inn Sites logo
TraveLodge logo
RockReorts logo
Keystone logo
Xanterra Parks & Resorts logo
The Arizona Biltmore logo
Casa Madrona logo
The Equinox logo
Keystone Lodge logo
The Lodge at Vail logo
La Posada logo
The Pines Lodge logo
The Lodge at Vail logo
Rosario logo
Snake River Lodge & Spa logo
Cheeca Lodge & Spa logo
Crater Lake National Park Lodges logo
Grand Canyon National Park Lodges logo
Zion National Park Lodges logo
Yellowstone National Park Lodges logo



Automotive & Related

Michael Volkswagen logo
Michael Chevrolet logo
Scottsdale Motor Mile logo
Mercedes-Benz of Chandler logo
Bentley Scottsdale logo
Chrysler California logo
Suzuki logo
Totoya of Avondale logo
Ferrai of Scottsdale logo
Craig Car Stereos & Speakers logo
Eclipse Car Stereos logo
Clarion Car Audio logo
LoJack logo
JeffyLube of Southern California logo
ArmorAll logo
POS-A-Traction Tires logo



Banks & Credit Unions

EECU logo
Wells Fargo logo
Visa ATM's logo
American Savings Bank logo
Valley National Bank logo
City National Bank logo
The Arizona Bank logo



Some Career Fun Facts

198
TV Spots
257
Radio Spots
3
Gallery Shows
137500
Recipes

Let's kibitz

Want to say hello? Want to know more? I check my mail all the time, so I should be in touch soon.

480-544-2005

Michael@MichaelPitzer.com

5532 N. Colonial Ave., Fresno, CA 93704