Mark and I created this spot based on the fact that cable had fewer outages during bad weather, which is exactly what we got when we started shooting at the mountain lake location -- a snow blizzard. We moved the shoot 80 miles south and finished shooting on a small duck pound about half a mile from the agency in Phoenix that same day.

Agency: E.B. Lane
ECD/AD: Michael Pitzer
CD/CW: Mark Itkowitz
Producer: Carolyn Peterson
Director: Harry Karidis
Production Company: Gordon+Karidis
Editorial: Copper Post
Title: "Bad Storm" :30