Outdoor
As a "creative" person, outdoor has always been one of the most rewarding mediums to work in. You basically have to communicate your idea at 65 mph.
Overall, print has suffered tremendously since the introduction of the web capitulating to the use of basic type fonts that can be generated by any browser.
Design
The purpose of "great design", or more specifically, the goal of a great designer is to make the strange seem familiar and the familiar seem truly unique.
Broadcast
Broadcast is about reducing very complex ideas down to their simplest form in order to communicate "the concept" in the most memorable way possible.
