Every weekend there were a number of motorcycle races around the country and every Monday we were given the results and asked to produce a print ad proclaiming victories.
Voted “Motorcycle Campaign of the Decade” by Motorcyclist Magazine back in the late 90′s, my copy partner Cameron Day and I took on the final year of this campaign just as the marketing director at Kawasaki, Mike Vaughn and the executive creative director at Bozell Los Angeles, Scott Young both left.