RecoveryX, is a patent pending, clinically-tested, all natural biologically active drink that at the time I had created their marketing materials, had become the fastest growing product in the world of athletic performance.
RecoveryX was the first client I landed when I left Bozell Scottsdale to relaunch Pitzer Advertising & Design in Chandler, Arizona.
For a company that was literally started in the bathtub, Ready Pac has expanded from foodservice making its retail debut in 1978 to becoming a market leader in the supply of fresh-cut produce to retail grocery chains, mass-merchandisers and foodservice organizations throughout North America.
Since 2003, the Health & Wealth Raffle has not only become one of the largest fundraisers for St. Joseph’s Hospital and Barrow Neurological Institute, but an integral part of the Arizona landscape. But the first time we talked with the team from the Health & Wealth Raffle, they had just come off of their launch raffle with disappointing results.
The cat litter business is about a $1.2 billion dollar industry with multiple types of products from “dust-free” to “clumping” dominating regional markets and few national products dominating the nation. Why no national dominant brand? Because it’s literally dirt in a bag, a box, or a plastic carton. And because it is basically a dead-weight product, it faces similar problems to shipping bottled water from one bottling plant to every store in the country, the cost are prohibitive.
There was a period while I was Executive Creative Director of Hakuhodo Advertising Los Angeles, where every week we were producing multiple “dealer ad slicks” for our professional audio component client, Tascam Pro Audio.
I love “Retail Advertising”! Especially creating retail campaigns for Western boot companies like Thieves Market, a 10-store Southern California retailer of boots and western wear, because I also love wearing cowboy boots.
Pitzer Advertising and Design is a small, boutique agency specializing in fun and unique retail advertising. Below are some sample for the small, “eclectic” retail store located in Willow Glen, California, that PA&D worked with to refine their logo, created a small space print campaign to constantly promote new items, and affordable outdoor to build their brand reputation.
Over the past decade, I have had the great opportunity to work on a number of housing developments in California and Arizona for a number of developers, both custom and production.
Over the years I have had the pleasure of working on one of the most rewarding categories for any ad agency or creative — hospitality, which requires in-depth knowledge and expertise in three critical areas: the hospitality industry, advertising & marketing, and the Internet.