Back in September, 2003, the 23 automobile dealerships near Scottsdale and McDowell roads in Scottsdale, Arizona created a new business organization and held an agency review. While ECD at EB Lane, we were invited to pitch this business.
This poster was created for Pos-A-Traction Tires, a Southern California independent tire maker, by Michael Pitzer as a freelance project through their local ad agency.
The series of award-winning outdoor boards shown below were created for the Southern California JiffyLube Dealer Association by Cary Sacks and Michael Pitzer at Sacks/Fuller, Los Angeles. These boards, along with the radio campaign, outperformed the national advertising creative campaign by 12.5%. Not our numbers, theirs.
In 1989, I left Dailey & Associates to become Executive Creative Director of the Los Angeles office of Hakuhodo Advertising America, Inc.
Over the years I’ve had the pleasure of working on a number of automotive accounts including helping two different owner groups, each win the Toyota “New Point” dealerships they were pitching for.
This sample is from an outdoor and poster campaign I created for Scottsdale Ferrari, part of the Penske, United Auto Group through my own agency; Pitzer Advertising & Design in Chandler, Arizona.