Compliance in Advertising
All advertising falls within the Federal Trade Commission’s rule prohibiting deceptive acts or practices — basically, what you say in your ad has to be true. There is also a group of additional rules and regulations that must be followed by banks and financial institutions. The following are some of those rules from when I was working on City National Bank.
City National Bank – Outdoor
This series of outdoor boards was created for City National Bank, Southern California’s largest independent bank, by Cary Sacks and Michael Pitzer at Sacks/Fuller, Los Angeles.
City National Bank – Print Campaign
These ads are from a two-year campaign I created with Carry Sacks and David Duncan for City National Bank while we were working in Los Angeles at Sacks/Fuller.
Lewis and Roca – Corporate Campaign
These full-color print ads are from the multi-year ad campaign we created for the law firm of Lewis and Roca while I was VP/ECD of EB Lane in Phoenix, AZ.
Lewis and Roca – Practice Group Campaign
These 4-color, half page print samples are part of a series created over a two-year period for the Practice Groups at Lewis and Roca. The campaign was designed to tie into the main print campaign which used mobiles and stabiles created by Alexander Calder.
The Arizona Bank
The Arizona Bank
Dailey & Associates, 1982
My very first job in advertising was at Dailey & Associates, Los Angeles as a Jr. Art Director in the Honda Power Products and ArmorAll group. We also handled The Arizona Bank, headquartered in Phoenix, Arizona. My primary responsibility was doing weekly interest rate changes for Arizona newspapers.
Financial Advertising Experience
The Arizona Bank
Dailey & Associates, 1982 through 1984
My very first job in advertising was at Dailey & Associates, Los Angeles as a Jr. Art Director in the Honda Power Products and ArmorAll group. We also handled The Arizona Bank, headquartered in Phoenix, Arizona. My primary responsibility was doing weekly interest rate changes for Arizona newspapers.
