This series of outdoor boards was created for Arizona Department of Health Services (ADHS) anti-smoking campaign, by Michael Pitzer and Mark Itkowitz at E.B. Lane, Phoenix, AZ and photographed by Dan Vermillion.
Since 2003, the Health & Wealth Raffle has not only become one of the largest fundraisers for St. Joseph’s Hospital and Barrow Neurological Institute, but an integral part of the Arizona landscape. But the first time we talked with the team from the Health & Wealth Raffle, they had just come off of their launch raffle with disappointing results.
I started sneaking cigarettes from my parents when I was 14. By the time I was 16 and driving, I kept a pack in my glove box. At 17, I was smoking a pack a day. Through art college, it was what we did – smoke and drink coffee.