Hitachi Utravision – Print Campaign
These award-winning print ads are from the campaign I created around Jamie Lee Curtis and a “classic” side-by-side comparison commercial — reality and “Utravision.” I used a real aquarium made-up to look like an Utravision big-screen TV and an Hitachi Ultravision big screen TV playing back an aquarium image on it, all to introduce the life-like clarity and color of Ultravision to the American market.
Bentley Scottsdale – Print Campaign
Back in September, 2003, the 23 automobile dealerships near Scottsdale and McDowell roads in Scottsdale, Arizona created a new business organization and held an agency review. While ECD at EB Lane, we were invited to pitch this business.
RecoveryX – Print Campaign
RecoveryX, is a patent pending, clinically-tested, all natural biologically active drink that at the time I had created their marketing materials, had become the fastest growing product in the world of athletic performance.
Ready Pac Salads – Trade Print Campaign
For a company that was literally started in the bathtub, Ready Pac has expanded from foodservice making its retail debut in 1978 to becoming a market leader in the supply of fresh-cut produce to retail grocery chains, mass-merchandisers and foodservice organizations throughout North America.
The Health & Wealth Raffle – Print Campaigns
Since 2003, the Health & Wealth Raffle has not only become one of the largest fundraisers for St. Joseph’s Hospital and Barrow Neurological Institute, but an integral part of the Arizona landscape. But the first time we talked with the team from the Health & Wealth Raffle, they had just come off of their launch raffle with disappointing results.
Tascam Pro Audio – Retail Print Ads
There was a period while I was Executive Creative Director of Hakuhodo Advertising Los Angeles, where every week we were producing multiple “dealer ad slicks” for our professional audio component client, Tascam Pro Audio.
Thieves Market – Retail Print Ads
I love “Retail Advertising”! Especially creating retail campaigns for Western boot companies like Thieves Market, a 10-store Southern California retailer of boots and western wear, because I also love wearing cowboy boots.
The Eclectic Touch – Retail Campaign
Pitzer Advertising and Design is a small, boutique agency specializing in fun and unique retail advertising. Below are some sample for the small, “eclectic” retail store located in Willow Glen, California, that PA&D worked with to refine their logo, created a small space print campaign to constantly promote new items, and affordable outdoor to build their brand reputation.
Developers & Builders
Over the past decade, I have had the great opportunity to work on a number of housing developments in California and Arizona for a number of developers, both custom and production.
New West Eyeworks – Print & TV
New West Eyeworks, Inc. was a leading specialty retailer of eyewear that operated 167 stores in thirteen states and the company’s merchandising strategy centered around a “signature” value price point for a wide selection of quality, brand-name eyeglasses (frame and lenses) — First pair $59. Second pair $49.
