I’m pretty proud of the great creative work we produce for Yosemite Mariposa County Tourism Bureau and OnlyInYosemite.com, a “travel & tourism” account at Catalyst Marketing Company. While it isn’t the actual Yosemite National Park advertising account, in the long run, it is way better — it’s the entire county of Mariposa.
Over the years I have had the pleasure of working on one of the most rewarding categories for any ad agency or creative — hospitality, which requires in-depth knowledge and expertise in three critical areas: the hospitality industry, advertising & marketing, and the Internet.
Working as a team, my office of Bozell Scottsdale joined with our sister office in Kansas City to pitch the destination retail stores of the Legends at Village West in Kansas.
The first three print samples are from the final year of the Phoenix Convention & Visitors Bureau advertising and marketing we created at E.B. Lane before the account was taken in house for about 11 months “to cut costs”.
These print ads were from the four-year build out and remodel of the Phoenix Civic Plaza in Downtown Phoenix, Arizona. Working with the Phoenix Conference and Visitors Bureau, we designed these marketing pieces to let convention planners and national groups know the latest status of the convention center build out, allowing them to plan their functions with minimal interruptions.
These samples are from a multi-year print and collateral campaign developed for The Arizona Biltmore in Phoenix, Arizona.
These samples are from a multi-year print and collateral campaign developed for The RockResorts which was acquired by Vail Resorts in 2001.