Branding & Marketing Terminology
I thought it might be a good idea to put up a page on my blog that lists all of the marketing terminology and the meaning of each phrase as a simple reference guide. I’ve pulled these terms from the web over the past several years as well as from personal experience, in any case, the terminology and definitions still remain true.
PA&D Naming Process
The PA&D naming process has been used to help develop sustainable “Naming Architectures” for companies and product lines in the storage category for the past 10 years.
Social “Bleedia”
If you look at wikipedia.org, it basically defines “Social Media” as the approach using web-based and mobile technologies to turn communication into interactive dialogue.
Pantone Color Charts
One of the biggest advantages in using specific PANTONE® colors in your digital files is the color reproduction will be identical every time you print.
What is an “idea” worth?
Three decades ago, one of my mentors; Seymour Horn, would ask me, “Do you know what an idea is worth?” Before I could answer, he’d lean his head slightly forward and look over the top of his thick, designer glasses and start shaking his finger at me and add, “I do!”
2012 Addy Awards
As the first Creative Director at the corporate offices of Catalyst Marketing Company, I love getting emails like this: Subject: ADDY Award News
Changing Times Vitamins – Popeye Water
King Features Syndicate & Changing Times Vitamins Sign Licensing Agreement for Popeye® in the Water Drink Category
Category Experience
Over the past 25 years in advertising and design, I have worked in three major categories; sheet metal – motorcycles and cars, PC and video games, and all aspects of fast food to fine dining restaurants and packaged food and beverages.
Michael Pitzer – Executive Creative Director Resumé
