Back in 2007, I left my position as Executive Creative Director at E.B. Lane in Phoenix, Arizona to open the Scottsdale office of Bozell as Managing Partner.  My first pitch was for a State agency marketing & advertising account, the Arizona Motorcycle Safety Advisory Council which had just gone into review.

I’m happy to say I won as it allowed me to immediately start hiring staff for the office. The first person I brought in was Erin Neathery as my Creative Director and copy partner.  The work below is from our logo development and presentation, which resulted in the overwhelming acceptance of the motorcycle license plate logo approach.

This logo later won an internal award and has since been published in the Wolda – The Worldwide Logo Design Annual.

The safety campaign we developed, was also voted “Motorcycle Campaign to Most Emulate” at the National Motorcycle Safety Convention held in Washington, DC.

Below is a cross section of the pencil sketches we presented to the Arizona Motorcycle Safety Advisory Council in order to choose and then develop their logo.