RecoveryX was the first client I landed when I left Bozell Scottsdale to relaunch Pitzer Advertising & Design in Chandler, Arizona.

One of my first assignments was to create a few cover concepts for consideration by Natural Muscle Magazine. If they liked the concepts and photography, we’d get the cover. After several conversations with the editor about what was acceptable and what was not, I did a day long test shoot with RecoveryX sports model, Lorena Amore who is simply fabulous to work with. It’s also almost impossible to take a bad photo of her, the camera loves her so much, although it’s pretty easy to snap a few naughty ones…

Prior to the magazine choosing this version, I’d shot several others we submitted for consideration. The textured background is actually a long-thread rug I hung vertically to create a cool texture and make Lorena pop from the background.