RJ Bradberry – Brochure Design

Posted:  July 15th, 2011 by:  MPitzer comments:  6
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RJ Braderry’s products were only distributed through on-site vending machines, so it was very important to create some form of communication that could immediately make this company stand out from their competitors.

To do this, I created a 16-fold, 4″ x 36″ brochure, that when folded looked exactly like a sandwich.  The brochure was then sealed in the same plastic sandwich boxes as used by RJ Braderry’s suppliers.  The brochure was delivered to potential clients along with a coupon good for an entire tray of fresh-made sandwich for sampling.

This was a direct mail brochure I developed for RJ Braderry, a vending machine company located in Southern California. The results where an astounding 87% follow through by recipients on our mailing list.

Credits:

Agency: Pitzer Advertising & Design

Designer: Michael Pitzer

Copywriter: Michael Pitzer

Photographer: Mark McIntyre

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    • 6 Comments

    Posted By: Genevie Lindsley On: October 14, 2011 At: 1:15 am

    I feel truly privileged to have seen your web page and look forward to reading more. Thanks once again for a sharing.

    Posted By: Lenny On: November 03, 2011 At: 1:28 pm

    Did you design the website this well with the default site tools? Your site is incredible.

    Posted By: George On: March 26, 2012 At: 1:40 am

    Great brochure! I have never seen one that was designed to look like a sandwich. I love it!

    Posted By: Taren On: April 02, 2012 At: 4:12 am

    I’ve researched the internet and found some beautiful brochure designs, but your sandwich brochure is one of the most interesting in presentation. I hope that your client enjoyed it as there is a lot of things called brochure designs on the Internet, but basically they’re simply crap on paper. Thank you!

    Posted By: Dawn On: April 27, 2012 At: 2:06 am

    Great post. I absolutely love the creativity of your brochure design. It is so obvious, make the brochure a sandwich brochure! Thanks for sharing and best of luck.

    Posted By: Internet Marketing Service On: April 28, 2012 At: 6:27 am

    Very good blog! Do you have any recommendations for aspiring writers? I’m hoping to start my own website soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any ideas? Thanks!

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