This series of outdoor boards was created for Arizona Department of Health Services (ADHS) anti-smoking campaign, by Michael Pitzer and Mark Itkowitz at E.B. Lane, Phoenix, AZ and photographed by Dan Vermillion.

The awkward part of working on this entire piece of business was that the internal push to protect all areas of the account and keep it from going into review while at the same time getting hammered creatively for not showing people coughing up lungs and losing jaws was so stressful to me, I actually started smoking again. I used to say there were two great ideas in every pack of cigarettes — unfortunately, I had to generate three great ideas every day I worked on the anti-smoking campaign.

Credits:

Agency: Arizona Department of Health Services
ECD/AD: Michael Pitzer
CD/CW: Mark Itkowitz
Photographer: Dan Vermillion
Client: Arizona Department of Health Serviecs
Year: 2005