Working in advertising as a creative, PC & Video Games are the coolest accounts in the world to work on.

No other category in the advertising industry pays you to master a form of entertainment, okay, maybe motorcycle and JetSki advertising, but this was truly , “Learn the games. Create print and TV spots.” Kick the game programmers butts (if possible). As Associate Creative Director at Bozell Worldwide in Los Angeles, I was asked to step in and help save the Sega account as it slipped closer and closer into review.

For those who don’t remember, Genesis launched the 16-bit era of console gaming and was one of the main contenders in the console wars of the early 1990s. The system’s advanced design allowed Sega to design and market a strong library of near perfect translations of wildly popular arcade games, but the Sega Genesis system was ultimately outsold by rival Nintendo’s SNES console.

The games I helped introduce and sell included DeCap Attack, Toe Jam & Earl, Spider-Man, the Sonic the Hedge Hog introduction and the follow up game, Streets of Rage 2, Sports Talk Baseball, Ren & Stimpy, and another hit — Ms. Pac-Man, along with a hand full of other titles.

These are print ads from that period that were produced under extremely strict guidelines and even stricter budgets which meant no bleed, no photography, and “NO” changes. In short, it was a creative killer.