These ads are from a two-year campaign I created with Carry Sacks and David Duncan for City National Bank while we were working in Los Angeles at Sacks/Fuller.

The thing I really loved about these newspaper ads, aside from very clever, well-written headlines and body copy was that the art work for each actually looked like engraved money. Because there had been a change of leadership at the bank including the head of marketing, we were able to develop and introduce a completely new look and feel to the print work. At the same time, CNB became the largest independent bank in Southern California due to merger or acquisition of other independent Southern California banks by one or two financial institutions headquartered in the Bay Area.

These acquisitions became the basis for our first newspaper print ads to position CNB as the “local” bank to do business with. And later, building on that position of leadership as the “local” business experts in the “local” economy and accessing the deep knowledge of the Southern California business and financial environment through your personal CNB advisor.

This was the 2nd ad in the series that Cary and I created for City National Bank. It was the result of all of the banks introducing ATM’s and small branches in grocery stores.

After Cary left to do his own thing, I wrote and art directed this ad to sell the business aspects of the services CNB provided to their business clients.

These are a few more from the series we created for City National Bank.  About this time the marketing group with in CNB was beginning to move in a different direction than the agency. Unfortunately, that direction was one way one week and then another direction a week or so later.