For a company that was literally started in the bathtub, Ready Pac has expanded from foodservice making its retail debut in 1978 to becoming a market leader in the supply of fresh-cut produce to retail grocery chains, mass-merchandisers and foodservice organizations throughout North America.

In 1990, Ready Pac partnered with leaders in European fresh-cut produce processing and packaging technology, which led to the introduction of its popular European-Style salad blends, combining the quality of restaurant salads with the convenience of ready-to-serve. This line of European-Style salad blends helped pave the way for a whole new array of upscale salad varieties that have become the largest segment of packaged salads in the U.S.

In the early ’90′s, Ready Pac was looking for an ad agency and approached DBC in downtown LA.  Brad Ball, looked at what the fledgling company was looking for and knowling the client would be to small for his firm, suggested Ready Pac talk with Cary Sacks and John Fuller at Sacks/Fuller, a great (smaller) ad firm that he believed could supply them with all their marketing needs. And a marketing relationship was formed that would taken a small start-up company and advertiser to a national player and category leader in a few short years.

The trade ads that follow were developed to introduce Ready Pac Salads line of products to grocers throughout the west. Each of the print ads was followed with a three dimensional direct mail piece sent to the produce buyer at each market Ready Pac was looking to get their product into or, to extend their shelf space and product offering.

At this point in the campaign, Cary and I had developed a new tagline that reflected the virtues of Ready Pac Salads products — Always Fresh. Always Ready. A few months later Ready Pac introduced their new packaging and black diamond logo.

Carry and I began developing the first consumer advertising for Ready Pac which included outdoor, radio and TV. Our initial launch would be in the very expensive media market of San Francisco.