The RockResorts – Print Campaign
These samples are from a multi-year print and collateral campaign developed for The RockResorts which was acquired by Vail Resorts in 2001.
Their Colorado properties included Hotel Jerome in Aspen, The Pines Lodge in Beaver Creek, The Osprey in Beaver Creek, The Lodge at Vail, and The Arrabelle at Vail Square in Vail. Other RockResort properties included La Posada de Santa Fe Resort & Spa in Santa Fe, New Mexico, Snake River Lodge & Spa in Jackson Hole, Wyoming, The Equinox in Vermont, Rosario Resort & Spa in Washington on Orcas Island, and The Landings St. Lucia on the island of St. Lucia.
Our approach was simple, “One picture is worth a thousand words.” Let the beauty of the properties, shot by the world’s best photographers at the most memorable times possible, let these photos tell the story.
Credits:
Agency: E.B. Lane
ECD: Michael Pitzer
ACD/CW: Mark Fultcher & Erin Neathery
AD: David Klein
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