Jonny Cat – Retail Print Ads
The cat litter business is about a $1.2 billion dollar industry with multiple types of products from “dust-free” to “clumping” dominating regional markets and few national products dominating the nation. Why no national dominant brand? Because it’s literally dirt in a bag, a box, or a plastic carton. And because it is basically a dead-weight product, it faces similar problems to shipping bottled water from one bottling plant to every store in the country, the cost are prohibitive.
To help introduce the new “clumping” formula cat litter from Jonny Cat, we created a monthly series of full-page, full-color, newspaper coupon ads to help drive traffic to retail stores as well as tell the story behind the new Scoop Formula litter.
The first two ads in the series of retail newspaper concepts was to break the consumer notion that “clumping” cat litter only came in plastic jugs.
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Posted By: Cristine On: January 26, 2012 At: 7:06 pm
Hello there. I have three cats and have had them using Jonny Cat forever! I actually live in Santa Barbara where it all started and remember the trade ad you’ve posted. Very, very cute! Thank you for sharing.
Posted By: Marcelino On: April 19, 2012 At: 9:03 pm
To be honest with you, I do not like your retail print ads for this client. You have done much better for other clients. What happened here? Did the client help — lol!
Posted By: Freda On: April 23, 2012 At: 3:35 am
What happen to Jonny Cat? They were so big in California and then they seem to get smaller and smaller until they were gone from the store I shopped at. Didn’t people like the product?
Posted By: Liana On: January 02, 2012 At: 1:47 pm
Great write-up. I am a normal visitor of your website and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a really long time.