Back in 2008, before the entire economy basically ground to a halt, one of my clients had developed an enzyme-based recovery, health water. One of the side affects of the enzyme was it could prolong the life of cut flowers.

If the product took off, and it seemed at that time in the economy, everything was successful, and I thought that a sub-product using this enzyme-based water could capitalize on the third largest U.S. agricultural crop — flowers. With the U.S. floral industry consisting of more than 60,000 small businesses, such as growers, wholesalers, retailers, distributors and importers and annual sales in excess of $40 billion, I bought “Floralaid.com” and built this website to lay the ground work for the development of a new cut-flower product that would increase the time cut flowers could last in water.

I did quite a bit of research to find out how someone can actually make their cut flowers last longer once they get them home. I then wrote a page of content on “Preservatives” that one could use to extend the life of their cut flowers.

I added to the “Preservatives” approach by creating a “Tips” page that passed along tried and true approaches to extending the life of cut flowers.

On the “Recipes” page I printed the recipes I had discovered on the web and in magazines that could be made at home and when added to water, could extend the life of cut flowers.

I also thought it would be great to have all of the flower shows I could find listed in one web page and then have them link back to the actual flower show websites. I thought coding took a long time, tracking down flower shows in every state and then checking links and information to make sure it was not a porn site, that was work!